Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.
As more brand advertising moves to smartphones and tablets, mobile-ad shop Kargo has hired a CMO for the first time. The New York-based company tapped Terri Walter, the former CMO of ad-tech company PubMatic. Walter has also worked at Razorfish and Microsoft and will oversee the day-to-day growth of Kargo.
Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as
Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing opportunities.