4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’
Brand Marketing
We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. [...]
Hill Holliday Names a New Strategy Chief
Brand Marketing
Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time. Graham Ritchie spent the bulk of his career in Australia and [...]
Hill Holliday’s New CEO Discusses Influences
Brand Marketing
If there were an award for longevity at a single agency, Hill Holliday’s new CEO probably would win it. Karen Kaplan, named today to succeed Mike Sheehan as the top [...]
Hill Holliday Expands Shetty’s Role
Brand Marketing
More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow. Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand [...]