Karen Kaplan

4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. Meanwhile, any number of specialist agencies shares all the other pieces: media, PR, digital, mobile, social, experiential—you name it. It's like a flock of ducks pecking away at a single piece of bread.

Facetime: Fall’s Most Fashionable Media Stars Enjoy the Season

Conde Nast, Hearst and Rodale hosted fetes for its publications; Kat Gordon brought the 3 Percent conference to New York; and Theranos’ CEO Elizabeth Holmes spoke at the Fortune Global […]

Women Need to Get Into Corporate Boardrooms to Close the Gender Pay Gap

One of the things I'm most proud of is the recent success our industry has had in increasing creative career opportunities for women and in changing persistent gender stereotypes; the progress of The 3% Conference and the announcement of the Cannes Glass Lion are great steps.

As Companies Evolve, Women Will Lead the Way

I believe we’re reaching an inflection point when it comes to corporate diversity in this country, and specifically women’s equity at the top. 

Agencies Must Keep Talent Fulfilled and Engaged

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to future success: Keep the freaks happy.

Hill Holliday Names a New Strategy Chief

Hill Holliday’s new chief strategy officer is a New Zealander who’s entering the U.S. market for the first time.Graham Ritchie spent the bulk of his career in Australia and New Zealand, most recently as a managing partner at Publicis Mojo in Auckland. He’s familiar with U.S. brands, however, having worked on Coke in the past.

Hill Holliday’s New CEO Discusses Influences

If there were an award for longevity at a single agency, Hill Holliday’s new CEO probably would win it. Karen Kaplan, named today to succeed Mike Sheehan as the top executive at the agency, joined Hill Holliday as a receptionist in 1982.

Hill Holliday Expands Shetty’s Role

More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow.Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand planning to his list of responsibilities. (As media chief, he led media and digital efforts.)