Kanye West

Ikea Finally Agrees to Collaborate With Kanye West, but Not the Way He Wanted

You know how sometimes people fish on Twitter in hopes that a brand will give them free stuff? For the last few months, Kanye West's been doing that with Ikea. And Ikea Australia finally gave him an answer—one so packed with lulz you could use it as a throw pillow. 

How Clinton and Trump Can Capitalize on Knowing Their Followers’ Favorite Brands

With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors, words and photo opportunities. They are listening to the polls and surveying the populace with passion.

Agency Copywriter Finally Stops Defending Kanye West, Creates #HelpKenyaNotKanye

Kanye West and Donald Trump are two very different people who have dominated the media this month.The terrible twosome do, however, share several significant traits, including an uncanny knack for attracting haters, the power to drive entire news cycles with a single tweet, and a proven ability to inspire stunts from ad industry creatives.In case you missed it, Kanye went on a wild Twitter rant about a week ago in which he said he was $53 million in debt and asked friends and fans to donate money for his personal creative endeavors rather than, say, helping to build a school for impoverished communities on the African sub-continent. you'd rather open up one school in Africa like you really helped the country… — KANYE WEST (@kanyewest) February 15, 2016Gabriel Ferrer is a senior copywriter at Alma, the Miami-based multicultural wing of Omnicom's DDB network. He's also a lifelong Kanye West fan. But this particular freakout was the final straw, so Ferrer created the #HelpKenyaNotKanye project, a scrolling site that encourages fans to donate their money to more worthy causes and links out to related charities.

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

Janelle Monáe Is Building a Music Empire That Will Spark ‘a Revolution in Your Head’

Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement.

This Week’s Must-Haves: a Bluetooth Bath Toy and Kanye West Kicks

This week in our roundup of must-have items handpicked by the Adweek staff, we're highlighting a gold-plated video game controller, a smartphone case that prints photos, and a jump rope […]

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The Hottest Magazine Covers of 2014 (So Far)

It wasn't an easy task narrowing down this year's wealth of remarkable magazine covers down to just a handful of finalists for this year's Hot List. But after some careful […]

Kanye West Charms Cannes With His Moral Take on Brands and Culture

CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview.

Gym Ad Kindly Reminds Kanye That He Married a Shallow Short-Timer

An easy target, to be sure, but here's a clever bit of celebrity newsjacking from a New York chain of gyms. New York Sports Clubs ran the ad above in today's New York Post, just a few days after the tabloid wedding of the year between Kim Kardashian and Kanye West.