Kantar

Big Data Players Riff on Instagram Video (and Ukulele)

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.

Twitter, Kantar Expand Global Data Partnership

Twitter and marketing data agency Kantar have expanded their relationship.

Consumer Confusion Slows Healthcare Exchange Ad Market

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks.

Rokkan Lands Aer Lingus, Nabbing First European Work

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country.

WPP Strikes Global Twitter Alliance

As recently speculated in Adweek, WPP Group has struck a strategic partnership with Twitter in the wake of rival Publicis Groupe’s own initiative with the online social networking and microblogging service.