Data Points: Ad Play
Brand Marketing
While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's [...]
Compete Settles With FTC
Performance Marketing
Online market researcher Compete agreed to settle Federal Trade Commission charges that it deceived consumers and failed to safeguard the sensitive information it collected.
Proving Web Targeting Actually Works
Performance Marketing
The online ad industry often touts its ability to eliminate the sort of waste that is common in traditional media through its ability to provide superior targeting. But in practice, [...]
As Google and Others Struggle in TV, Simulmedia Sees Some Traction
After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division.
TV Rules the Roost in Q1
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period.
Nothing But Net: March Madness a Winning Investment
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well [...]