TBS Primes the Pump for Its First Final Four
As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.
Q2 TV Sales Up 6 Percent to $18.4 Billion
Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report [...]
Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign
Performance Marketing
It's not easy getting back to work the week after Labor Day.
Ratings Slump Dings Broadcast Sales
Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a [...]
Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut.
Mercedes Revs Up High-Octane Super Bowl Appearance
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But [...]