Kantar Media

Fallon Has Found Its Chief Strategy Officer

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy officer, filling a vacancy left by the October exit of Michael Fanuele. Lillegard will lead account planning, connection planning, research, analytics and consulting. 

Ace Hardware Has a Creative Review Underway

Ace Hardware is in the early stages of a creative review, according to sources, who said a request for proposals is likely out to agencies. It is not immediately clear how long the search will take or if the brand is using a consultant.

Rentrak Bolsters Competitive Position via Kantar Deal

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business for $98 million in Rentrak stock.

Ad Spending Growth Declined in the Second Quarter

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.

Hoover, Dirt Devil and Oreck Tap Johannes Leonardo

Johannes Leonardo is getting into the floor care business. The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as well as U.K.-based Vax. New work is expected next spring, according to a spokesman for the company. 

American Eagle Outfitters Hires a New Agency

American Eagle Outfitters has shifted its creative business to Translation. 

Johnson & Johnson Shifts Media Buying Business to OMD

In a significant shift, Johnson & Johnson’s U.S. media buying business is leaving a unit that Interpublic Group created for J&J seven years ago.

Maxwell House Drops Wieden + Kennedy in Portland

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy.

Pitney Bowes Names DigitasLBi Its Digital Agency

Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships.

Dogs and Cats Living Together: Ratings Dip for NCAA Finals

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the modern era. It’s only a shame that more people weren’t watching.