Fallon Has Found Its Chief Strategy Officer
Brand Marketing
Fallon has finally filled its top strategy role in Minneapolis. Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief [...]
American Eagle Outfitters Hires a New Agency
Brand Marketing
American Eagle Outfitters has shifted its creative business to Translation.
Johnson & Johnson Shifts Media Buying Business to OMD
Brand Marketing
In a significant shift, Johnson & Johnson’s U.S. media buying business is leaving a unit that Interpublic Group created for J&J seven years ago.
Maxwell House Drops Wieden + Kennedy in Portland
Brand Marketing
Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy.
Pitney Bowes Names DigitasLBi Its Digital Agency
Brand Marketing
Pitney Bowes' selection of DigitasLBi as the company’s digital agency represents just the beginning of the company’s effort to consolidate its agency relationships.
Dogs and Cats Living Together: Ratings Dip for NCAA Finals
In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the [...]