JWTAction

Geometry Gets Unilever U.S. Work

Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources: Unilever’s shopper marketing business in the U.S.

WPP Brands Its Global Retail Marketing Roll-up

Advertising may not be rocket science, but WPP Group, in its new name for a roll-up of retail marketing shops, likens a slice of it to math.