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Ad of the Day: Campari’s Lavish Film Noir Takes a Dark Turn on the Road to La La Land

Brand Marketing

Clive Owen has cemented his status as today's go-to star for extended brand films.


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Here’s the First Commercial Matthew McConaughey Has Directed for Wild Turkey

Creativity

If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey's creative director—well, his first directorial effort for the brand probably [...]

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Matthew McConaughey Is Crafting Ads for Wild Turkey as Brand’s New Creative Director

Brand Marketing

A few years ago, when Wild Turkey approached Matthew McConaughey to be the celebrity spokesman for its new ad campaign, the Oscar-winning actor told the brand he "wanted to be [...]

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Inside ‘The Next Rembrandt’: How JWT Got a Computer to Paint Like the Old Master

Brand Marketing

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the [...]

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JWT’s ‘The Next Rembrandt’ Wins Two Grand Prix at Cannes, in Cyber and Creative Data

Brand Marketing

CANNES, France—"The Next Rembrandt" might be a fake masterpiece, but it's awards haul here at the Cannes Lions festival is quickly becoming very real.