Jwt

Ad of the Day: Campari’s Lavish Film Noir Takes a Dark Turn on the Road to La La Land

Clive Owen has cemented his status as today's go-to star for extended brand films.

JWT Explains Its Black Lives Matter App That Lets Black Americans Mark Themselves ‘Unsafe’

In a powerful twist on Facebook's "Safety Check" feature, J. Walter Thompson and Black Lives Matter launched "Unsafety Check"—a web app that allows black people on social media to mark themselves unsafe for being black in America.

JWT and Gustavo Martinez Deny Racist, Sexist and Anti-Semitic Claims in New Court Filings

In documents filed this week in Manhattan federal court, former J. Walter Thompson global CEO Gustavo Martinez and his onetime employer formally denied almost every claim made against them in a suit filed by the WPP agency's global chief communications officer Erin Johnson early last year.

JWT Becomes the First Ad Agency to Collaborate Directly With Black Lives Matter

The official Black Lives Matter organization has entered into a strategic and creative partnership with J. Walter Thompson New York, marking the first such pairing on a formal assignment.

Whistleblower Says JWT Has Turned Her Into a ‘Pariah’ and Is Pressuring Her to Resign

What's it like to return to work eight months after you filed an explosive lawsuit that led to the ouster of your agency's global CEO?For Erin Johnson, worldwide PR chief for J. Walter Thompson, the experience has been like being placed "in a box" with little actual work to do and a looming sense of being an outcast among her peers. 

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

In late September, J.

Here’s the First Commercial Matthew McConaughey Has Directed for Wild Turkey

If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey's creative director—well, his first directorial effort for the brand probably isn't as wild as you were hoping. 

Matthew McConaughey Is Crafting Ads for Wild Turkey as Brand’s New Creative Director

A few years ago, when Wild Turkey approached Matthew McConaughey to be the celebrity spokesman for its new ad campaign, the Oscar-winning actor told the brand he "wanted to be more than the face of the campaign." Instead, McConaughey said, "I want to have my hands in the clay of how we tell the story, and I want to be part of the whole story, not just a character in it."&

Inside ‘The Next Rembrandt’: How JWT Got a Computer to Paint Like the Old Master

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the Cannes Lions festival for a private viewing of the first new Rembrandt in 347 years.

JWT’s ‘The Next Rembrandt’ Wins Two Grand Prix at Cannes, in Cyber and Creative Data

CANNES, France—"The Next Rembrandt" might be a fake masterpiece, but it's awards haul here at the Cannes Lions festival is quickly becoming very real.