It's subtle, but if you watch this ad really closely, you might pick up the hint that Broncos star Von Miller would like to be on your Madden 17 team. OK so, in true Madden Season form, there's nothing subtle about it. The linebacker and Super Bowl 50 MVP dances and sings (with considerably Auto-Tune assistance) his way through an 80-second music video that kicks off agency Heat's annually anticipated campaign for the perennial video game franchise. It's a parody of Justin Bieber's 2015 hit "Sorry," which has been viewed (deep sigh) 1.7 billion times on YouTube, but thankfully you don't have to be a Belieber to appreciate Miller's moves and rhymes. Here's a taste of the lyrical mastery: Rushing the passer and tackling dudes are some strengths of mine. Build your game strategy around me 'cause my rating is 99. Fill that spot for LB just by calling on me and we both can shine. 'Cause I just need one more shot to be MVP.
Calvin Klein surely knew its new ad campaign would ruffle some feathers, which is probably why it's choosing to weather the storm of online outrage rather than back down on its new creative.
Among all of Brooklyn, N.Y.'s trendy neighborhoods, Williamsburg is probably the one most associated with hipsters—who are typically music snobs. But surprisingly, it turns out ol' Billyburg is chock-full of Beliebers.
Both Lyft and Uber like to pontificate about how consumers will someday use their mobile apps for all kinds of things involving cars—not just rides. Now, Lyft is taking a step in that direction by getting into your digital-music playlist.
Justin Bieber is officially eating his own tail. To promote his upcoming roast on Comedy Central slash desperate plea for respect, Canada's cruel revenge on America participates in a parody of his much-buzzed about, possibly-but-he-swears-it-totally-wasn't-Photoshopped Calvin Klein ads.
Thanks to a monumental year in sports that included both the World Cup and Winter Olympics, there were scores of opportunities for marketers and athletes to leave indelible marks via social media. And with the Super Bowl fast approaching, we selected 10 sports moments that left the greatest impression since last year's Big Game.
You gotta hand it to Biebs. He had the balls to show his (heavily Photoshopped) nuts to the world in the latest ads for Calvin Klein underpants. But given the kid's—aherm—the man's previous indiscretions, it's tough to take anything he does seriously. Well, unless you're 12 years old, lacking all of your olfactory senses or on a bath-salt-induced face-eating spirit quest. On this weekend's Saturday Night Live, viewers were treated to yet another brilliant parody of an infamous ad bouncing around the zeitgeist. Master impressionist Kate McKinnon lampoons the crap out of the teen idol and likely future-best-friend-of-Donald-Trump, mugging for the camera like a teen girl posing for her own selfie.
UPDATE, Jan. 10: Justin Bieber's team insists the unretouched Calvin Klein photo below, showing a scrawnier, less well-endowed Bieber, is fake. The photo was posted to BreatheHeavy.com, but after getting a cease-and-desist letter, that site has now removed it and published a retraction. "Bieber denies the photo is real, and I respect that and will believe him," the writer says. See our original story below: Well, it looks like Justin Bieber's controversial Calvin Klein ads aren't quite what they seem. When Bieber's ad campaign launched earlier this week, the Internet went wild over how chiseled (and fake) his body looked next to model Lara Stone. The pop star has apparently spent years preparing for the campaign, telling Women's Wear Daily, "It's always been a dream. Last spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there." Website BreatheHeavy.com has now gotten its hands on an untouched campaign and uploaded it to Instagram. As you can see, CK bulked up the pop star's biceps, torso, chest and ahem—package—pretty significantly. Bieber's head was also scaled down to fit the new buffed-up body. Yes, in this campaign, Justin Bieber has less of a big head. BreatheHeavy.com's photo came from a source who claims Bieber was a pain to shoot the spot with. "He was basically a douche," the source told the pop music site. "He hit on Lara several times, and she had to stop him, basically calling him out on being just a child." While Photoshopping is nothing new to the fashion industry, it's come under quite a bit of scrutiny lately. In August, Modcoth vowed to do away with the photo-retouching tactic when it signed the "Heroes Pledge for Advertisers" petition. And when American Eagle-owned Aerie decided to ditch Photoshopping last year, sales went up 9 percent.
Stop the presses. Justin Bieber is making a Justin Bieber face in ads for Calvin Klein, and people are losing their minds. "Is he actually hot in these pictures?" some people are asking. "Will he ever be as hot as Marky Mark?" other people are wondering. "Can we please bring back David Beckham?" further people are begging (even though Beckham's underwear pics were for H&M, because Beckham was too good for Calvin Klein). In any event, these topics—surprise, bargaining, regret—are apparently the relevant considerations when weighing the cultural significance of Justin Bieber wearing C.K. jeans and underwear. (Dutch model Lara Stone also appears in the campaign, but most people seem more interested in Bieber.)