It's time for German supermarket chain Edeka's annual Christmas ad. And rather than being super macabre, it's super heartwarming. Edeka, of course, had the most notoriously dark Christmas ad of 2015, a spot that went viral around the world. But 2016's edition manages to remain relatively straightforward, while still delivering a delightful twist ending. It opens with—and remains dedicated, for the most part, to—familiar scenes of holiday season bustle and stress. Parents dash around trying to buy gifts, and cook, and clean, and shovel the walk, put on their winter tires, and tend to other tedious business. All the while, their children wait around, bored out of their minds, wishing someone would play with them, and getting no satisfaction.
Jung Von Matt
Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
Ready for a sunscreen-shitting seagull? Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And his jury recognized plenty of brilliant work, including the Titanium Grand Prix winner, REI's #OptOutside campaign. But at the press conference announcing the winners, Hegarty didn't open his remarks by talking about the top-notch work. He opened by mentioning a Nivea campaign that was so shockingly wretched, it's a wonder it was entered at Cannes at all. In fact, it's a wonder it's not a parody.
Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact is, these dudes did work hard growing those bellies, which is an accomplishment of sorts, and they should be proud of them—even if they won't have the eventual added joy of meeting a new human in the process.
When my son was about 5, and was asked what he thought I did for work, he replied: "Pushing letters." That was pretty painfully accurate—and describes so many modern middle-class jobs, where working with your hands is a thing of the past. Jung von Matt/Limmat taps into the nostalgia for good, honest work in these amusing ads for OBI, Switzerland's biggest do-it-yourself store.
Forget about next week's Cannes Lions. Check out all the crazy cats in this commercial for Netto, a German supermarket chain. These 75 seconds of epic kitty cuteness take place in an incredibly detailed miniature version of a Netto store and feature clones of Maru, Keyboard Cat and other stars of famous feline memes. Is the No No No Cat among them? Yes yes yes!
Here's a candidate for either the saddest, or the most ridiculous, Christmas ad of 2015. With help from Jung von Matt, which created its smashing "Supergeil" ad last year, German supermarket chain Edeka tells the story of an old man who spends the holidays alone year after year, because his children and grandchildren are too busy to come visit him. This repeat offense is deftly illustrated with shots of the man sitting at a solo place setting, as tree decorations and outfits morph around him. But as the story progresses, it becomes difficult to cast blame: His progeny are scattered around the world, raising families of their own, doing—ahem—very important business things, and working as doctors. Of course, things take a familiar turn for the tragic when the old man finally dies, lonely and alone. Watch the video, without spoilers, below.
Mercedes-Benz's new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars to highlight its Brake Assist System PLUS. The video then shows kids—who are delighted, of course, by crashing toy cars into each other—playing with the magnet cars. Let's just say they're not in love with them.
Here's some cute, simple fun from Jung von Matt/Limmat for Swiss Post—an outdoor stunt in Lucerne, Switzerland, in which 30 modified packages were seen roaming the streets, looking for their intended recipients.
Here's a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in Zurich's main train station—trying to lure them with sweet yodeling and a free ticket to an impromptu vacation in a pastoral mountain town.