Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.
Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if brands wanted in on the Partners program, they needed to partner with popular YouTube personalities by creating branded videos, while also pushing the spots with pre-roll and banner ads via their channels on the site. Countless brands have taken part in that five-year-old effort, according to YouTube, including Procter & Gamble, Maybelline, Activision, Dodge and Juicy Couture. Providing a peek into a successful run on the platform, Juicy Couture turned over exclusive data to VideoWatch from some of its work with YouTube Partners.
In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5 scent, designed the moderne bottle herself and sent samples to all the society women in Paris. But Chanel needed an extra push to help sell the fragrance at her boutique at 31 rue Cambon.