BNY Mellon is leaving Doremus but staying in the family.
Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million.
A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said.
Total account revenue is estimated at $5-7 million. The full list of finalists could not be ascertained.