Judy Hu

TBWA Wins BNY Mellon’s Global Account

BNY Mellon is leaving Doremus but staying in the family.Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million.

BNY Mellon Review Meetings Set for Next Week [UPDATED]

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said.Total account revenue is estimated at $5-7 million. The full list of finalists could not be ascertained.