Judy Hu

TBWA Wins BNY Mellon’s Global Account

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million.

BNY Mellon Review Meetings Set for Next Week [UPDATED]

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list of finalists could not be ascertained.