WWTT? JPMorgan Chase Opts for AI-Written Marketing Copy
Performance Marketing
Earlier this week, JPMorgan Chase announced that it had inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy. Copywriters, don't start hyperventilating ... [...]
JPMorgan Chase Embraces Its New Digital Shop
Brand Marketing
It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he [...]
JPMorgan Learns It’s Hard to Hold a Twitter Q&A If Everyone on Twitter Hates You
Creativity
The Internet not only doesn't forget, it will slap you around if you pretend it does. JPMorgan Chase, which has racked up more than $30 billion in fines and legal [...]
Publicis Groupe Team Wins Chase’s Digital Business
Brand Marketing
A team of Publicis Groupe agencies led by Razorfish and Rosetta has won a pitch for JPMorgan Chase's digital marketing business, according to sources.
JPMorgan Chase Calls a Digital Review
Brand Marketing
JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships. All told, the company spends an estimated [...]
The Store of the Future Has Arrived (and No, It’s Not Apple)
Brand Marketing
Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile.