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The Changing Role of Bartenders in Ads

Brand Marketing

By Robert Klara

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to [...]

Creativity

Cuervo Imagines What Its Website Would Have Looked Like in 1795, 1880, 1945 and 1974

By Tim Nudd

Brand Marketing

Adweek’s Top 10 Commercials of the Week: Aug. 2-9

By Melissa Hoffmann

Brand Marketing

Ad of the Day: Kiefer Sutherland Sells It in Noir for Jose Cuervo

By Sam Thielman

Brand Marketing

Jose Cuervo Shifts U.S. Agencies

By Noreen O'Leary