Are you up for some BGCP3TV in HD? Los Angeles Clippers stars Blake Griffin and Chris Paul have each shown, separately, that they can anchor comedy. In State Farm's Chris and Cliff campaign, Paul showed that he's perhaps the NBA's most gifted endorser. And Griffin? Well, he's done so much comedy that he has his own section on Funny or Die. Now, they've teamed up for an interesting project from Wieden + Kennedy in New York and Jordan Brand—a pair of five-minute videos that are full of quirky comedy sketches. Both are pretty amusing—not surprising, since Neal Brennan, co-creator of The Chappelle Show, served as director and co-writer on these.
On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in time: the bringing together of two of the city’s greatest sports heroes under one roof.
After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to […]
Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark excitement for the College Football Playoff system (and the 2014-15 season), and Nike's Jordan Brand charms Yankees fans with a celebrity-studded tribute to retiring legend Derek Je
A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because he was "born to assist." In April, agency and client released an amusing follow-up spot. And now, they're cleverly extending the campaign all the way into product design through a deal with Nike's Jordan Brand. Yes, the Los Angeles Clippers star's Jordan CP3.VII sneaker is now available in an argyle design—inspired by Cliff, who is always seen in an argyle sweater in the State Farm spots. (The CP3.VII sneaker is also the first Jordan brand shoe with iD customization on the Nike website.) A new State Farm spot, posted below, shows Chris and Cliff brainstorming ideas to bring their fans together—and landing on the custom shoe idea. Paul, as always, is doubly great in the new ad playing both himself and his nerdy alter ego, even if the plot line of the new :30 isn't as magical as the two previous :60s. "I am always amazed at how people have connected to Chris and Cliff," Paul said in a statement to AdFreak. "I enter an arena and people call out 'Where's your brother?' Working with State Farm and Jordan on the argyle customization of my new shoe adds another level of creativity to marketing both the shoe and State Farm." State Farm marketing chief Tim Van Hoof said the argyle iD customizations are "an exciting and cool way to connect with NBA fans and increase our relevance within the NBA culture." And Translation creative director Emily Sander said the agency wanted to "dig deeper and give fans a culturally relevant way to own a piece of the story. … We found the perfect way to organically continue infusing State Farm into sports culture, while adding more dimension to the character and his story." See the previous spots below:
August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. […]
This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO Go does.
Chris Paul bursts out of a concrete wall filled with shoe boxes, passes the ball to himself, knocks over a cyclist, makes some woman spill her coffee, sits for a caricature artist, upsets what appears to be an applecart (we told you not to do that, Chris!), passes to himself again after leaping off a wall, charges through wet concrete, ducks past the point guard, bounce passes the ball (to h