When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.
Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before. Facebook's improved Atlas ad server will be fully unwrapped this week, and one digital advertising CEO called it "marketing nirvana."
Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal announced Tuesday.
The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone.
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions.
More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels. Life seemed simple compared to today’s multiscreen environment, as I watch my own children engage with their phones and laptops, sharing and communicating with friends while the TV is on in the background.
The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson, now CEO of digital for Omnicom, a holding company that earned more than 18 percent of its revenue from digital in 2010.