Jonah Peretti

Q&A: BuzzFeed’s CEO Says It Would Be ‘Much Bigger’ If ComScore Tracked Its Mobile Stats

Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real estate for its content.

How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner.

NBCUniversal Invests $200 Million in BuzzFeed

Less than a week after investing $200 million in digital media company Vox, NBCUniversal has coughed up another $200 million for an equity stake in digital powerhouse BuzzFeed.

OMG! BuzzFeed Could Be Making TV Shows Soon

And now, 10 reasons BuzzFeed could be working on a TV series ... OK, there's just one reason, but it's a really good one: CEO Jonah Peretti just said so.

BuzzFeed Expands Thanks to $50 Million Investment

Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds. 

BuzzFeed Names Greg Coleman President

BuzzFeed has appointed Greg Coleman as president, replacing Jon Steinberg, who left the company earlier this year to head up MailOnline’s North American business.

John Oliver Quotes the IAB in Blistering Takedown of Native Ads

John Oliver's half-hour comedy news show on HBO has one really amazing regular feature: Rather than a lengthy interview or a musical guest, Oliver goes on a hilarious, impeccably researched 12-minutes-and-change rant about a particular hobby horse. Past victims have included FIFA, the U.S. prison system and net neutrality.

Is BuzzFeed Worth $1 Billion?

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about $1 billion.

BuzzFeed Shares the Secret to Its Video Success

It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy of 1.1 billion views.

BuzzFeed’s Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there.