Q&A: BuzzFeed’s CEO Says It Would Be ‘Much Bigger’ If ComScore Tracked Its Mobile Stats
Performance Marketing
Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real [...]
BuzzFeed Names Greg Coleman President
Performance Marketing
BuzzFeed has appointed Greg Coleman as president, replacing Jon Steinberg, who left the company earlier this year to head up MailOnline’s North American business.
John Oliver Quotes the IAB in Blistering Takedown of Native Ads
John Oliver's half-hour comedy news show on HBO has one really amazing regular feature: Rather than a lengthy interview or a musical guest, Oliver goes on a hilarious, impeccably researched [...]
Is BuzzFeed Worth $1 Billion?
Performance Marketing
Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about [...]
BuzzFeed Shares the Secret to Its Video Success
Performance Marketing
It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy [...]
BuzzFeed’s Peretti: Mobile is a Better Ad Vehicle
Performance Marketing
The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there.