Why Agencies and Brands Need to Embrace True Storytelling
Brand Marketing
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content [...]
Jon Hamm and Lena Dunham Pitch ‘New Yorker’ iPhone App
Creativity
There's oh so much self-consciously postmodern meta-comical hipsterism on display in this video promoting The New Yorker's new iPhone app. Given the self-consciously postmodern hipster bent of the product and [...]
Information Diet: Rich Sommer
Brand Marketing
Specs Age 34 Accomplishments Plays Harry Crane on Mad Men, returning to AMC this Sunday, March 25; appearing on Broadway in Harvey beginning in May; avid board gamer (visit his blog [...]