Fisher-Price Targets Millennial Moms for the Royal Baby’s Birthday
Performance Marketing
The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares.
BuzzFeed Shares the Secret to Its Video Success
Performance Marketing
It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy [...]
Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways
Performance Marketing
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.
Big Marketers Have Real-Time Data for Just About Everything
Performance Marketing
Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier [...]
Why Johnson & Johnson Treasures BabyCenter’s Data
Performance Marketing
Johnson & Johnson has improved on its ability to target its advertising and develop brand strategies thanks to some internal initiatives (and an assist from an agency).
Starwood’s Crazy Facebook ROI and 5 Other Surprising Brand Reveals
Brand Marketing
The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. [...]