johnson & johnson

The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's head, plus a couch that features two decorative pillows whose pattern is a mishmash of J&J brand logos and packaging.

What Johnson & Johnson and Lumber Liquidators Did Right—and Wrong—in Cancer Claim Responses

Two brands found themselves in hot water recently after their products were linked to cancer, and their reactions offer lessons in crisis response management.

DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.

Thriving in a High-Stakes Review Frenzy, UM Is Adweek’s Global Media Agency of the Year

UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger network competitors. 

Here’s What the Mashup of Tech in Amazon Echo Could Mean for Marketers


Johnson & Johnson’s Global Media Follows Its U.S. Biz to J3

In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer. Today, J3 added global media chores for J&J, just a month after the agency picked up the company's domestic business. Both assignments were made following separate reviews.

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as a career. That changed when she landed at J.

Today’s Dads Call Band-Aid Their No. 1 Best-Perceived Brand

As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid.

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or poach a creative chief.

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time.