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The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

Brand Marketing

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]


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Johnson & Johnson’s Global Media Follows Its U.S. Biz to J3

Brand Marketing

In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer. Today, J3 added global media chores [...]

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Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Brand Marketing

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as [...]

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Today’s Dads Call Band-Aid Their No. 1 Best-Perceived Brand

Brand Marketing

As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid.

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With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Brand Marketing

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or [...]

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Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Brand Marketing

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time.