The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis
Brand Marketing
In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]
Johnson & Johnson’s Global Media Follows Its U.S. Biz to J3
Brand Marketing
In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer. Today, J3 added global media chores [...]
Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies
Brand Marketing
Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as [...]
Today’s Dads Call Band-Aid Their No. 1 Best-Perceived Brand
Brand Marketing
As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid.
With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes
Brand Marketing
Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or [...]
Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying
Brand Marketing
The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time.