72andSunny Takes a Global Role on Unilever’s Axe
Brand Marketing
Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role.
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]
It’s What You Do With Big Data That Counts
Brand Marketing
Big data can inform creativity but is no substitute for the human ingenuity.
Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship
Performance Marketing
Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that [...]
Jude Law, Uma Thurman Appear in New Branded Short Films
Brand Marketing
Wouldn’t you pay attention to a short film featuring Jude Law or Uma Thurman (or Playboy bunnies), even if it was actually promoting a brand?
Adweek’s Top 5 Commercials of the Week
Brand Marketing
By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase.