Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception.
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising.
When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief time.
Omnicom Group eked out a net income gain of 2 percent in the first quarter, despite a revenue decline.
Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating.
Omnicom Group's organic revenue grew more than 6 percent in the third quarter, as overall revenue climbed more than 7 percent to $3.75 billion.
Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller who has been in that job since 2002.
Omnicom Group generated net income of more than $318 million in the second quarter, up 13 percent from the same period last year.Revenue for the quarter grew 6 percent to $3.87 billion, exceeding the estimates of Wall Street analysts, who had projected revenue of $3.74 to $3.82 billion, according to Yahoo Finance.