Ogilvy & Mather Worldwide today announced a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery.
The speculation about a successor to Miles Young is over: John Seifert is the new Ogilvy & Mather worldwide CEO, effective immediately. Young will continue as worldwide chairman until Sept. 1, when Seifert also assumes that role.
Ogilvy & Mather is slashing staffing in its Los Angeles office due to dramatic spending reductions from a couple of its largest clients. Effective Feb. 3, the agency is cutting 33 positions across all agency operations, with 15 permanent staffers remaining.
Ogilvy & Mather North America chief John Seifert is continuing his efforts to broaden the network’s U.S. identity beyond its New York flagship.
Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position is new and designed to help marketers develop new channels for building their brands.