There were no surprises in the highly anticipated release of the White House report on big data and privacy, especially since the most controversial conclusion—that big data could lead to discriminatory outcomes—was leaked to the press last weekend.
The White House report on big data and privacy, due out this week, will call out the potential use of big data as a way to discriminate or take advantage of vulnerable consumers, the Associated Press reported.
A White House survey that asks consumers for their opinion about big data and privacy may yield a few political talking points but not much meaningful or useful data, experts say.
It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of the 20 advertising industry representatives that met Thursday afternoon with the White House's John Podesta and his staff on big data and privacy.
GroupM's John Montgomery is headed for the White House this afternoon along with about 20 others in the Internet advertising business, including Dick O'Brien of the 4A's and the IAB's Mike Zaneis, to talk about big data and privacy issues.