John Partilla

Going to the Movies Could Be a Fully Interactive Experience by 2020

Mitchell Caplan Joins Olson as CMO

Olson, in its bid to become a national player, has added another New York ad executive to top management: Mitchell Caplan, the former chief marketing officer at McCann Erickson and Young & Rubicam, has joined the Minneapolis-based agency as cmo. 

Dentsu LA Gives Way to Attik LA

Dentsu's decision to hand sister shop Attik the keys to its Los Angeles office illustrates the reality that no matter how big the Dentsu name is in Asia, it has little caché in the U.S.

It’s Not All About the Data

Is data crunching overwhelming intuition in the making of ads these days?