The Most Engaging Brand Content of 2016, Month by Month
Brand Marketing
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]
Shiseido’s Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards
Brand Marketing
BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award [...]
Ad of the Day: John Lewis Cheers Up the Man on the Moon in Lovely Christmas Ad
Brand Marketing
The most eagerly anticipated ad of the holiday season—and probably the year—rolled out Friday, as British retailer John Lewis unveiled its latest heartwarming Christmas commercial, heading to the moon for [...]
Ad of the Day: A Star Is Born in This Adorable ‘Tiny Dancer’ Spot From John Lewis
Brand Marketing
Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate little [...]
Adam&eveDDB Takes Home the Film Craft Grand Prix for ‘Monty the Penguin’
Brand Marketing
CANNES, France—John Lewis' clever, adorable and beautifully made "Monty the Penguin" spot snagged the top prize in the Film Craft contest at the Cannes Lions festival here tonight, giving London [...]
What Were the Best Ads of 2014? Join #AdweekChat Today to Share Your Picks
Brand Marketing
The end of the year is always an exciting time to look back at the funniest, most powerful and truly innovative advertising that emerged in the past 12 months.