John Lewis

The Most Engaging Brand Content of 2016, Month by Month

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]

The John Lewis Christmas Ad Is Here. Does It Ease the Pain of 2016, or Add to It?

It's not easy making a lighthearted commercial to cap off 2016. Not with Brexit and President-elect Trump leaving a path of scorched earth behind them—or more to the point, ahead of them—and putting lots of consumers in the grimmest of moods this holiday. How do you find joy after such an annus horribilis? For John Lewis, the retailer that's become the standard bearer of holiday cheer in Britain—and helped turn Christmas into an advertising showcase, the U.K.'s Super Bowl—the task has fallen to a dog. He's a boxer named Buster, and he just wants to jump.

This John Lewis Christmas Ad, Made by a Student, Is Being Mistaken for the Real Thing

A fake John Lewis ad about a lonely snowman, created by a young student as part of his coursework, is making waves in the U.K.—befuddling viewers and drawing widespread attention ahead of the release of the retailer's real Christmas commercial.

adam&eveDDB Wins Creative Effectiveness Grand Prix at Cannes for ‘Monty the Penguin’

CANNES, France—The charming CGI penguin Monty, who stole the world's collective heart in the John Lewis holiday campaign from 2014, has scored adam&eveDDB London the 2016 Creative Effectiveness Grand Prix at the Cannes Lions festival here tonight. Winners in this category must demonstrate great business results linked to creative campaigns. 

Why Aren’t Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's.

Shiseido’s Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show, judged by professional journalists (including myself) who cover the global ad industry, announced its top winners at an awards ceremony here in Berlin tonight.

Ad of the Day: John Lewis Cheers Up the Man on the Moon in Lovely Christmas Ad

The most eagerly anticipated ad of the holiday season—and probably the year—rolled out Friday, as British retailer John Lewis unveiled its latest heartwarming Christmas commercial, heading to the moon for a magical story about loneliness, connection and, yes, how the right present can make everything a little better.

Ad of the Day: A Star Is Born in This Adorable ‘Tiny Dancer’ Spot From John Lewis

Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate little ballerina who careens around her home, putting all her family's possessions in jeopardy.

Adam&eveDDB Takes Home the Film Craft Grand Prix for ‘Monty the Penguin’

CANNES, France—John Lewis' clever, adorable and beautifully made "Monty the Penguin" spot snagged the top prize in the Film Craft contest at the Cannes Lions festival here tonight, giving London agency adam&eveDDB a fifth Grand Prix to go with the

What Were the Best Ads of 2014? Join #AdweekChat Today to Share Your Picks

The end of the year is always an exciting time to look back at the funniest, most powerful and truly innovative advertising that emerged in the past 12 months.