This Saturday, Jan. 23, is the birthday of Founding Father and Declaration of Independence-signer John Hancock. And to celebrate, people all over the country will get arrested for smuggling. No, that's a lie. They will actually be posting handwritten messages on Twitter, Instagram and Facebook in tribute to Hancock's legendary signature. In fact, and thanks to Moleskine, Hancock's birthday is known as National Handwriting Day, and a handful of famous people are jumping on board.
John Hancock's latest ads will leave you hanging. For a while, at any rate. In this new iteration of the "Life Comes Next" campaign from Hill Holliday, three 30-second teasers running on traditional TV prompt viewers to go online for three possible continuations of each story.
Specs Current gig President, Trilia Media (stand-alone agency inside IPG's Hill Holliday) Previous gig Evp, chief media officer, Hill Holliday
John Hancock, a signature financial services client at Hill Holliday for the past 29 years, is reviewing its creative and media business, sources said. Hancock spent nearly $23 million in measured media in 2012, according to Nielsen. That amount does not include Internet or business-to-business spending.
Today marks the beginning of the NFL season, and Sports Illustrated is kicking off the festivities with the debut of a new live web show, Pro Football Now presented by John Hancock.
Serious ads aren't always the quickest and easiest road to take, but they can be very effective. Financial-services company John Hancock has a novel take on the bear-market blues with three new synchronized-dialogue spots about one fear that dogs every aging investor: late-life destitution caused by a market collapse.