John Frieda

Statue of Liberty Gets a Makeover in DigitasLBi’s New Ad for Frizz Ease

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair.

Kao USA Launches Creative Review

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen. That figure, however, does not include online expenditures.

Pinterest Network Helps Brands Pin More Content

Pingage, a Pinterest-focused marketing startup, has changed its name to Ahalogy and is announcing a pins-based platform called Content Network.