John Battelle

Pinterest Plays Coy on Ads, but Expect Commerce to Lead

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest advertising will be native-looking and centered on commerce.

IAB to Rally Industry Against Bogus Publishers and Bots

The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating.

Federated Media CEO Deanna Brown to Depart

In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to the position. 

San Francisco Tech Scene Opens Its Doors for Innovation Month

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea to Battelle.