How does a popular job posting site show off the breadth of its help-wanted offerings in the limited space of one commercial? For Indeed, the answer was to use its own listings to hire experienced professionals for the ad's cast and crew. "How the world works" is the theme delivered across TV, digital, print and other media in a rollout that began last week in the U.K., targeting both applicants and companies looking to hire. Bright, bouncy and upbeat, the initiative, crafted by Mullen, emphasizes teamwork and striving toward common goals. A 50-second spot sets the tone, presenting an ad inside an ad with meta twists that turn the medium into the message. We see folks from various professions "working" among huge letters that spell out the word I-n-d-e-e-d. The camera pulls back to reveal that the action is taking place on a soundstage where an ad is being filmed. "How do commercials work?" a voiceover begins. "Well, you need a team of talented professionals, working together, focused on the task, doing all kinds of jobs." The crew on the set—choreographer, boom operator, caterer, makeup artist and others—are identified by on-screen icons which, in the spot's clickable version, let users search Indeed's site for those jobs. What's more, these folks aren't actors, but actual professionals (real choreographers, caterers, etc.) hired through Indeed for the spot. (The making-of clip below, which goes into detail on this process, is a must-see.) Even the talent being used to represent nurses, engineers, IT specialists and financial planners are actual trained members of those professions. Admittedly, not all parts were truly cast through Indeed, since Mullen and other production partners like the directing collective StyleWar were already in place. Here's how a Mullen spokesperson described the process: "For the video part of the campaign, we used the Indeed platform to scout and hire creative and production talent. Indeed posted 26 job openings on its website for roles in the spot. Within 48 hours, 1,500 applications were received. Indeed conducted more than 200 interviews in just 14 days. Once a selection was made, industry professionals from six different countries—U.K., U.S., Canada, Czech Republic, Australia and Germany—traveled to Prague for filming and production." Beyond TV and digital video, coffee-cup wraps detail the jobs needed to bring java to market, while subway and newspaper ads explain the positions required by those industries. Communicating aspirational themes and complex information is no easy task, but, overall, this campaign does a fine job of taking Indeed's message to a higher level.
People who are unhappy in their jobs are perhaps more open than most to gallows humor—and that's what Draftfcb Argentina delivers in spades in this humorous new spot for Zonajobs. The ad shows a grandmother being killed repeatedly, in all sorts of nasty ways, and each time rising from the grave.
High-end jobs site TheLadders.com (which you may remember from its desk-chair-safari 2009 Super Bowl spot) is out with some amusing new spots from Fallon Minneapolis in which job seekers writhe […]
Household appliances like toasters, vacuum cleaners and alarm clocks have career-advancement aspirations in this odd campaign by VCCP for U.K. site Totaljobs.com. One of the vacuums speaks French and gets […]
After a rough, painful night spent trying unsuccessfully to frighten kids, a bogeyman turns to Monster.com in this BBDO spot and finds a less stressful gig as a CPA. Given […]
The BBDO spot above, for job-search site Monster.com, explains why doctors shouldn't bring their untrained doofus friends to work with them. The same is true for crime scene investigators, as […]
CareerBuilder is returning to the Super Bowl not with chimps but with cube monkeys—desperate office drones apparently not bright enough to see the signs that their work life sucks until […]
Job-search advertising is getting truly monstrous this year. We’ve already written about Fallon’s new ads for The Ladders, which feature Guilala, a ’60s Japanese movie beast so cheap he makes […]
Fallon has created these enjoyable online extras for job site The Ladders to augment its “Monsters” TV spot. In these “behind-the-scenes interviews,” one of the pint-sized creatures from the ad […]