Delta Air Lines Launches a Media Agency Review
Brand Marketing
Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually [...]
Bloomin’ Brands Shifts Its Media Account to a New Agency
Brand Marketing
Bloomin' Brands is moving on.
Bloomin’ Brands Reviews Its Media Business
Brand Marketing
Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business.
Microsoft Splits Its Global Ad Business Between IPG and Dentsu
Brand Marketing
Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic [...]
Kao USA Launches Creative Review
Brand Marketing
Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to [...]
Arby’s Finds a New Lead Agency
Brand Marketing
Arby's has found a new lead agency. Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency [...]