Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today.Delta spends north of $50 million annually on domestic advertising, per Kantar Media. DigitasLBi, a unit of Publicis Groupe, handles the assignment and is expected to defend.
Joanne Davis Consulting
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below […]
Like with sports teams and their players, one corporation's castoffs can become another's superstars.
General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in which everything about media consumption has changed.
When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an assignment to test that partnership.
Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business.
Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic Group and Dentsu, Microsoft said today.
Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel.Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen. That figure, however, does not include online expenditures.
Arby's has found a new lead agency.Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency and BBDO.