JoAnn Ross

Here Are the Most Indispensable Executives in Marketing, Media and Tech

Marketing chiefs represent the single largest cohort in this year’s 
Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.

Super Bowl Buys: It All ‘Ads’ Up

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also could be more cluttered than ever.

CBS’ Moonves Eyes $4 Million Super Bowl Spot

CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013.