CBS Makes Good on Leslie Moonves’ Vow of Double-Digit CPM Increases
After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish [...]
With Stephen Colbert, CBS Prepares for a Late Night Ad Windfall
Tonight, Stephen Colbert hosts a late-night show—CBS' The Late Show With Stephen Colbert—for the first time since The Colbert Report ended last December. It's the longest time the comedian has [...]
Stephen Colbert Scores With Advertisers in His CBS Upfront Debut
Stephen Colbert's CBS debut couldn't have gone any better.
CBS Delivers Record Profits in Q2
A strong finish to the broadcast season and a breakout summer hit helped CBS Corp. amass the greatest quarterly profit in its history. Second quarter net income rose 11 percent [...]
Bad Moon Rising: Unfavorable Indicators Dog Broadcasters
Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable.
CBS Upfront: Sales Pitch or Victory Lap?
CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings [...]