Jo Ann Ross

CBS Makes Good on Leslie Moonves’ Vow of Double-Digit CPM Increases

After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish line.

CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration

As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success.

CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts

CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon.

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and might not finish those talks until hours before kickoff.

NFL’s Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out […]

With Stephen Colbert, CBS Prepares for a Late Night Ad Windfall

Tonight, Stephen Colbert hosts a late-night show—CBS' The Late Show With Stephen Colbert—for the first time since The Colbert Report ended last December. It's the longest time the comedian has gone without performing in front of a live audience in almost three decades.

Stephen Colbert Scores With Advertisers in His CBS Upfront Debut

Stephen Colbert's CBS debut couldn't have gone any better.

CBS Delivers Record Profits in Q2

A strong finish to the broadcast season and a breakout summer hit helped CBS Corp. amass the greatest quarterly profit in its history.Second quarter net income rose 11 percent to $472 million, or 76 cents per share, up from $427 million, or 65 cents per share, in the year-ago period. CBS beat consensus estimates by 4 cents per share.

Bad Moon Rising: Unfavorable Indicators Dog Broadcasters

Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable.

CBS Upfront: Sales Pitch or Victory Lap?

CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings prowess.