Jimmy Iovine

How Beats Used Celeb Marketing to Become Millennials’ Favorite Audio Brand

Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social problem he wanted to make right. World hunger, perhaps? Childhood diseases? Well, not quite.

Everything Marketers Need to Know About Apple Music and New Mobile Software

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential treasure trove of music-related and mobile data should hold off on celebrating.

Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It

No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now.

Apple Will Pay $3 Billion for Beats Electronics

Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion.