Jimmy Dean

Mindshare Wins Media Agency of Record Duties for Tyson Foods’ Marquee Brands

Tyson Foods has awarded its U.S. media planning and buying business to Mindshare after a review that concerned marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand. The move amounts to a consolidation for the food giant, which has existing relationships with other WPP agencies including Ogilvy and Y&R.

Jimmy Dean’s 11-Hour ‘Sausage Yule Log’ Will Keep You Sizzling Hot This Holiday

At Jimmy Dean, nothing says Christmas like plump, juicy sausage sizzling on an open fire. For 11 freakin' hours.

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts through connected digital activations.

Jimmy Dean Moves Beyond Breakfast in New Ads

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner.

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase

Jimmy Dean’s sun becomes a crime fighter

The Jimmy Dean sun, an affable fellow who's universally loved (or at least loved by the universe), gets tough on crime in the company's new campaign from TBWA\Chiat\Day promoting a […]