Did Kraft Swipe Sauza Tequila’s Schtick and Its Spokesman?
Creativity
Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched [...]
Pucker Vodka Taps Euro RSCG
Brand Marketing
Beam Global Spirits & Wine has assigned Euro RSCG Chicago the creative television, print, and online work for Pucker Vodka—a new line inspired by the company’s neon-colored, sweet-and-sour Pucker schnapps.
Willem Dafoe gets heavy for Jim Beam spot
Creativity
Jim Beam and StrawberryFrog make the most of Willem Dafoe's totem-pole-carving face in this "Bold Choice" spot by having him play nearly every character in it. The sumo-wrestler Dafoe is [...]