Jim Beam Names Leo Burnett as Its Global Creative Agency of Record
Agencies
Liquor maker Beam Suntory has picked Leo Burnett as the new global creative agency of record for Jim Beam whiskey.
The 10 Most Intriguing Digital Marketing Stats of the Past Week
Performance Marketing
Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of [...]
Is Virtual Reality the Next Big Form of In-Bar Entertainment?
Performance Marketing
Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to [...]
Brands Go Digital in Extended Sponsorships With Music Festivals
Brand Marketing
Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making [...]
Mila Kunis Puts Her Love of Bourbon to Work as the New Face of Jim Beam
Creativity
The new face of Jim Beam, the iconic bourbon brand, might not be quite what you expect. While a rough-around-the-edges cowboy or country rock star might seem to fit the [...]
Twitter Powers Social Video for U.S. Open and Heineken
Performance Marketing
Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.