Liquor maker Beam Suntory has picked Leo Burnett as the new global creative agency of record for Jim Beam whiskey.
If you happen to be a baseball fan in Chicago this weekend without a car, good news: Uber is paying for your ride.
Brands don't newsjack Apple events quite as often as they used to. But Jim Beam is ambushing today's announcements from the tech marketer by introducing an April Fools'-esque gadget called the Jim Beam Apple Watch, which puts a 1.5-ounce shot glass right on your wrist. It gets away with the Apple reference because Jim Beam Apple is a real line extension from the whiskey brand. "The watch's streamlined interface opens and closes manually on demand. And while it doesn't tell time, it does save time, eliminating the need for a last-minute shot glass search," the brand says of the gag product.
Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people who are over 21. But that group of legal-age users still includes millions of millennials who use Snapchat every day, which is why the messaging app is Jim Beam's top marketing priority this fall.
More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major market
Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of streaming-based advertising.
Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to a new level with tech-aided events at local watering holes.
Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend sponsorships long after the music stops playing.
The new face of Jim Beam, the iconic bourbon brand, might not be quite what you expect. While a rough-around-the-edges cowboy or country rock star might seem to fit the bill—Jim Beam has used Kid Rock at times in the past—its newest spokesperson is the petite and beautiful Mila Kunis. The 30-year-old actress, who says she is a big fan of bourbon in general, is featured in two new 30-second Beam ads, as well as five other videos ranging in length from 15 seconds to more than three minutes. The first commercial features a series of quasi-historical events (the transition to the '60s is a little visually jarring), and in the second, Kunis is seen branding her own barrel of bourbon. She narrates, and smolders, in both. "Make history" is the tagline of the new global campaign. The supporting videos are pretty fun. Save for "Mila Kunis & Hibernation," which feels a little bit too much like a production of a scene in Indiana Jones, the other shorts are funny and quirky and a little less serious than the two main spots. And if you find yourself feeling the need to whisper "Shut up, Meg," it's because Kunis—no stranger to voiceover work—has been the voice of Meg Griffin on Family Guy for the past 14 years. Nice move on Jim Beam's part in an attempt to appeal to millennials. The campaign is by FutureWorks, a new entity comprised of three regional Beam creative agencies—StrawberryFrog in New York, The Works in Sydney, Australia, and Jung von Matt, Hamburg, Germany.
Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.