Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad
Creativity
A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music [...]
Tiffany’s Gorgeous New Ad Tells Many Love Stories but Asks Only One Question
Creativity
A gay couple appears in this Tiffany & Co. spot from Ogilvy & Mather featuring various duos on the brink—or in the process—of getting engaged. (A print ad from the [...]
Ad of the Day: Cartier Tells Three Love Stories in Dazzling Short Film for Valentine’s Day
Brand Marketing
Cartier rocks Valentine's Day with "The Proposal," a six-minute meditation on modern romance directed by Sean Ellis, whose 2006 short film Cashback was nominated for an Oscar.
Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency
Brand Marketing
Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT.
Alabama Jeweler Is Pretty Sure Your Mom Wants ‘ARSE’ for Mother’s Day
Creativity
Looking for a Mother's Day gift with character? Have you considered some nice arse? A friend passed along this head-scratcher of a print ad from a local jeweler in my [...]
Rich People Are Less Loyal to Specific Brands
Brand Marketing
The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse [...]