A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more brands have been supporting the LGBTQ community, particularly since 2015's Supreme Court same-sex marriage ruling. Jewelers, in particular, have generally embraced the community—it's a good market for selling rings, after all.
Hospital emergency rooms have to keep all sorts of equipment on hand, from defibrillators to occlusive dressings, to deal with any medical crisis. But in New York, where the gurney bursting through the door is just as likely to bear the rich and famous as not, several ERs are said to carry a highly specialized piece of trauma equipment.
This week, the Adweek staff is highlighting an emoji pendant, a smartphone-controlled hoverboard and a chic scarf. Take a look!
Are you unique enough that your child could pick you out of a lineup by touch alone? The charm-bracelet pushers over at Pandora Jewelry have just released The Unique Collection, but you won't see much jewelry in this two-minute spot by Danish agency Malling Publications. Instead, you can watch them prove how every woman is unique, and try not to cry, as kids are blindfolded and asked to pick out their moms by touch alone.
A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which is currently in-house, according to sources. Account revenue is estimated at $1 million.
A gay couple appears in this Tiffany & Co. spot from Ogilvy & Mather featuring various duos on the brink—or in the process—of getting engaged. (A print ad from the jeweler featuring a different same-sex couple broke a month ago.)
Cartier rocks Valentine's Day with "The Proposal," a six-minute meditation on modern romance directed by Sean Ellis, whose 2006 short film Cashback was nominated for an Oscar.
Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT.
Looking for a Mother's Day gift with character? Have you considered some nice arse? A friend passed along this head-scratcher of a print ad from a local jeweler in my Alabama hometown.
The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse for March asked about their spending plans, and 12 percent of men with a household income of $250,000 plus actually plan to spend less, compared with 2 percent of women.