Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages

Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns.

Fotopedia Tries to Crack Tablet Ad Model Code

The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the form of a new magazine-like tablet ad.