The Most Engaging Brand Content of 2016, Month by Month
Brand Marketing
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]
Adweek’s Brand Genius Class of 2016: Meet Marketing’s Most Talented 10
Brand Marketing
Robert Ascroft
This JetBlue Marketing Exec Developed the Cleverest Campaigns at 30,000 Feet
Brand Marketing
As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class [...]
Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise
Brand Marketing
Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like [...]
Advertising Week Is Expanding to Cuba This November
Brand Marketing
Advertising Week now has a fourth destination—Havana.
Adweek Announces Winners of the 2016 Brand Genius Awards
Brand Marketing
Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, [...]