In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
When you're stuck on a long flight plagued by crying babies and not enough legroom, sometimes in-flight snacks are the only form of solace. JetBlue feels your pain: Since its inception, the airline has offered free, unlimited bags of chips, cookies and crackers in-flight.
Few airline routes evoke the golden age of flying quite like New York City to Palm Springs. And to celebrate new seasonal service along that route, JetBlue jumped back to the 1960s this weekend—with a "Time Travel Agency" pop-up store in NYC, a retro version of its logo (with ads to boot) and even a specially painted throwback airplane. The pop-up store opened Friday on Wooster Street in SoHo, the same storefront where the carrier built an elaborate Rube Goldberg machine earlier this year. The Time Travel Agency, created by JetBlue agency MullenLowe, featured period characters and furniture, as well as 1960s fare deals and other giveaways.
In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also reached out to families in need following a mass shooting, making a name for itself as an airline that cares not only about its customers, but about people across the country.
As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class they're promoting, airlines face a turbulent predicament: how to make an economy carrier look attractive?
Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like most busy New Yorkers, though, you'll have your headphones in, head down, paying little to no attention to your surroundings.
Adweek is pleased to announce the winners of its annual Brand Genius Awards. Now in their 27th year, the awards recognize the talented men and women behind the most inventive, […]