Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the biggest stunts of His career, He turned to Montreal's 1one Production—at least, according to this "never-before-seen original footage" of Christ and his marketing team from a couple thousand years ago.
You wouldn't think Jesus would be too concerned about his investment portfolio these days, but online trading service Kapitall has tapped Him as a spokesman anyway in a campaign featuring "revolutionary" historic figures. In a series of spots that went live today, Jesus cracks jokes about crucifixion while Che Guevara cooks frittatas and Genghis Khan showers himself with coins. Backed by a $1 million media spend, the online ads also include Leonardo da Vinci (with nude lounging boy toy) and Cleopatra (with frond-waving boy toy). But clearly it's the depiction of Jesus that's bound to arouse the most consternation. In a second spot, not yet posted, Jesus says he learned about Kapitall when God found the site and yelled "JESUS CHRIST!" "Kapitall, and our newly launched advertising campaign, is about being revolutionary," Kapitall CMO Pascal Ehrsam tells AdFreak in an email. "The brand campaign is not meant to be offensive, but to give a nod to some of history's notable icons. Comprising many ethnicities and religions, Kapitall is made up of people from all over the world. We have great respect and admiration for all, even as we strive to entertain." The campaign was created by agency Swell, with media planning handled by PM Digital. It will run through the summer on YouTube, Facebook, Twitter, Google, Yahoo and Gawker Network, generating an estimated 50 million impressions per month. Check out the first Jesus spot below and more from the campaign after the jump.
If there's one thing that can finally bring America together on this whole abortion issue, it's definitely a blasphemous video of Sarah Silverman hanging out with her feminist bestie, Jesus Christ.
Forget about those famous Internet felines in Friskies' Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for Unicef Sweden. I'm talking about Jesus, Gandhi and Mother Teresa—dubbed "The Good Guys"—who get together to discuss the sacrifices they made to benefit humanity. They're joined by a typical party dude, who gets to hang with the hallowed do-gooders simply because he clicked on a Unicef banner to help save kids' lives. The three spots in the series strike just the right tone. They're mildly irreverent and amusingly low-key, with lots of cute exchanges and details. You've gotta love Gandhi's mod yoga mat; the slacker complaining that Jesus's story, while possibly the greatest ever told, drags on a bit; and Christ accidentally clicking through to an ab-blasting offer when He initially tries the Internet. It's a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause.
The evangelicals at JesusTattoo.org are drawing predictably polarized responses for billboards around Lubbock, Texas, that show Christ covered in tattoos (reading "outcast," "jealous" and "addicted," among other things) and a provocative online video (below) that casts the Messiah as a basement tattoo artist.