Jerk.com Jerked Around Consumers, FTC Says
Performance Marketing
How's this for an online racket? Surreptitiously grab information from Facebook to create tens of millions of profiles labeling people a "jerk" or "not a jerk" and then charge people [...]
FTC Takes Dim View of Flashlight App That Shared Users’ Location Data Without Permission
Performance Marketing
The Federal Trade Commission took a dim view of one of the most popular mobile apps after discovering the Brightest Flashlight Free app deceived consumers by sharing their location information [...]
Native Ad Workshop Leaves FTC Perplexed
Brand Marketing
A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media's hottest ad format.
FTC’s Jessica Rich Lays Out Ambitious Ad Enforcement Agenda
Brand Marketing
Jessica Rich—the Federal Trade Commission’s front line to advertising regulation as director of the agency’s consumer protection bureau—is energetic and organized.
FTC Continues Crackdown on Auto Ads
Brand Marketing
Too good-to-be-true auto dealer ads drove the Federal Trade Commission to action, charging two dealers in Maryland and Ohio with falsely advertising the cost or discounts for vehicles.
FTC’s Privacy Guru Named Head of Bureau of Consumer Protection
Performance Marketing
Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of [...]