Jesse Heiman

All Publicity Is Good for Go Daddy’s New Star

For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite.

Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad

Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring Bar Refaeli. And it proves to be quite the unusual advertising job indeed for the Israeli supermodel.