Alt Image Text

Snooki Does a Ridiculous Ad for Her Ridiculous Perfume

Creativity

Funny or Die strays out to the cutting edge of humor with yet another Calvin Klein Obsession advertising parody to throw on the pile.


Alt Image Text

‘Jersey Shore’ Helps Lift Viacom to Double-Digit Growth

Convergent TV

Viacom Chairman Sumner Redstone can thank Snooki for a strong quarter. On Friday, the morning after the season premiere of MTV’s Jersey Shore, Viacom reported a 37 percent earnings increase [...]

Alt Image Text

Information Diet: Hank Azaria

Convergent TV

What’s the first information you consume in the morning? The very first thing when I get up is I check my emails and text messages. What do you read or [...]

Alt Image Text

‘Jersey Shore’ Ushers in Douchebag Renaissance in Italian Art

Creativity

Fist-bumping with God. Furry boots on Botticelli's Venus. A duck-phone gondola. Ah yes, Jersey Shore truly brings out the best in Italy, where the MTV reality show was filmed for [...]

Alt Image Text

First Mover: Stephen Friedman

Convergent TV

Adweek: When you came in, what was working at MTV and what wasn’t? Stephen Friedman: Two and a half years ago, we were still programming for Generation X, when this [...]

Alt Image Text

‘Jersey Shore’ Gets Wilde in Theater Company’s Ads

Creativity

It's horrifying enough that Jersey Shore's jabronis turned authors have invaded the world of literature (sure, I'm using that term loosely), but now they're popping up on the Great White [...]