Kirstie Alley reunited with Jenny Craig earlier this year and planned to lose 30 pounds. Now, she's back and gets to celebrate surpassing her goal and dropping 50 pounds. The new ad below, while cute, has one distracting aspect: Alley is playing a weight-loss fairy godmother, complete with gown, crown and wand—which is reminiscent of when she played the Tooth Fairy in Toothless. According to a rep for the company, this wasn't on purpose.
Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche.
These days, every diet program worth its weight in frozen meals has to have at least one big-name celebrity willing to prance around in something tight to show off their newly pudge-free figures.